Bezalco
( 2026 )
Brand identity
Tone of voice
SoMe templates
Bezalco
( 2026 )
Visual identity
Custom typography
SoMe templates
Bezalco
( 2026 )
Visual identity
Custom typography
SoMe templates
Bezalco is a concept for a new e-commerce store selling non-alcoholic drinks. I created the brand identity and visual identity, defined the tone of voice, and wrote taglines for social media that speak to a young audience.
The challenge - plenty of young people want to go out and celebrate without spending the next day recovering. Non-alcoholic drinks often feel like a compromise, as if choosing them means missing out on the fun. Bezalco needed to show that skipping alcohol doesn't mean skipping the celebration, and to do it in a way that feels like a brand for this audience rather than a health product.
Bezalco is a concept for a new e-commerce store selling non-alcoholic drinks. I created the brand identity and visual identity, defined the tone of voice, and wrote taglines for social media that speak to a young audience.
The challenge - plenty of young people want to go out and celebrate without spending the next day recovering. Non-alcoholic drinks often feel like a compromise, as if choosing them means missing out on the fun. Bezalco needed to show that skipping alcohol doesn't mean skipping the celebration, and to do it in a way that feels like a brand for this audience rather than a health product.
Bezalco is a concept for a new e-commerce store selling non-alcoholic drinks. I created the brand identity and visual identity, defined the tone of voice, and wrote taglines for social media that speak to a young audience.
The challenge - plenty of young people want to go out and celebrate without spending the next day recovering. Non-alcoholic drinks often feel like a compromise, as if choosing them means missing out on the fun. Bezalco needed to show that skipping alcohol doesn't mean skipping the celebration, and to do it in a way that feels like a brand for this audience rather than a health product.
The identity captures the feeling of a good night out: playful, bubbly and full of energy. The wordmark is set in a customised font, with bubbles growing out of the letters so the name looks like it is fizzing, signalling a celebratory alternative to alcohol rather than a lesser option. Rounded corners, curved lines, looping ribbons and bubbly circles carry the same idea across the brand, in a bright color palette.
Bezalco talks the way its audience does: upbeat, direct and confident. It doesn't lecture or apologise for being alcohol-free. It treats that choice as a good one and lets the fun speak for itself.
I delivered the identity as a complete concept for a business that is still in development. It includes a ready to use and customize brand asset library: the wordmark and monogram, typography and colour palette, shape language guide, the tone of voice and the social media templates.
I delivered the identity as a complete concept for a business that is still in development. It includes a ready to use and customize brand asset library: the wordmark and monogram, typography and colour palette, shape language guide, the tone of voice and the social media templates.
The identity captures the feeling of a good night out: playful, bubbly and full of energy. The wordmark is set in a customised font, with bubbles growing out of the letters so the name looks like it is fizzing, signalling a celebratory alternative to alcohol rather than a lesser option. Rounded corners, curved lines, looping ribbons and bubbly circles carry the same idea across the brand, in a bright color palette.
Bezalco talks the way its audience does: upbeat, direct and confident. It doesn't lecture or apologise for being alcohol-free. It treats that choice as a good one and lets the fun speak for itself.
